About Betsie Bay

Located in Frankfort, Michigan, just steps from the majestic Lake Michigan coastline, Betsie Bay Furniture is dedicated to the art of design and great service. The designers at our store, led by owners Jeff and Janet Hessler, have extensive experience in providing a full range of design services and assistance.

The historic building which houses Betsie Bay Furniture provides an exciting, creative backdrop for Jeff and Janet’s design work. Dating back to 1894, the building has served as the Frankfort Post Office, a poolroom and saloon, a barbershop, a millinery, as well as three different furniture businesses including one owned by Jeff’s parents, Hugh and Pat Hessler. Jeff Hessler has been involved in the furniture business since he was a teenager, working as a delivery man. Jeff and Janet bought the business in 1998 and expanded to include full service interior design.

The fully renovated Betsie Bay Furniture building now features century-old brick walls, the original wood floors and tin ceilings that were exposed during the renovation process. Comprising several thousand feet of showroom space, Betsie Bay Furniture offers vignettes of furnishings that focus on the bright and cheerful cottage look, the rustic, and the casual.

Our firm is dedicated to tailoring our design services to the client’s needs, whether it is assistance with selecting one or two pieces of furniture for your home or an extensive interior design project for a new home. The end result of our work is to develop living areas that are peaceful, tasteful, and express our clients’ individual style.

Step into our showroom, either on Main Street in Frankfort or on our website for a glimpse into our vision for design.